Most businesses realize that blog posts are important, but blogging is often treated with an “I’ll take care of it someday ” attitude. The reality, however, is that you are missing out on any form of profit generation by not delivering a quality blog. Here we will introduce five ways to start blogging that can help you convert, grow your business; hope this can inspire you to start blogging today.
1. A Blog Post Will Improve your Search Engine Rankings and Help Position your Brand
Having a blog and seeing it as an integral feature of your website can boost your search engine presence by 4X. To do this, your blog should have most, if not all, of the following characteristics:
- Write in a user-friendly way and in a language that everyone can understand
- Provide an overview that highlights topics related to your industry
- Provide links to authorized and reliable sources
- Be linked by other authoritative sites ( backlinks )
If your post answers questions asked by your potential customers and fix their problems, it could become “persistent content” (or Evergreen) that continues to generate links for months and years.
Understand Search Rankings
Think for a second about how much content there is. The World meters website has a tab on the number of blog posts posted each day. At 5 p.m., the blogometer was steadily approaching 3.5 million in just one business day.
The job of search engines like Google is to sort the wheat from the chaff and provide users with the most relevant results for their search terms.
The specifics by which this is done change regularly so that today’s marketing victory can be tomorrow’s upstream nightmare. So it would help if you stayed on top of the latest SEO trends.
The reason is that some still try to trick the system using spam techniques. However, Google is improving to recognize genuine content that is of great value and relevant to users and offers them and sanction unwanted or deceptive content.
Your blog posts should be written with the best intentions in mind; your job is not to embed it with search terms and spam links.
2. A Blog Post-Will Help Drive Increased Traffic to Your Site and Boost Conversions
Here is a shocking fact. On average, only about 2% of a site’s visitors are “converted”, which means leaving an email address or becoming a paying customer.
This means that you need many visitors to your site to convert that traffic into a profitable business. This is where the power of blogging can shine. This is a great way to drive more visitors to the site and increase the relative size of that group of people who convert.
3. By Answering Their Questions and Solving Their Problems
By answering their questions and solving their problems, a blog post will have value for your prospects. To break the puzzle of content marketing, you need to change the way you think about blogging. Blogging isn’t about what you need; it’s about developing around what your customers need.
Put, if you provide what your prospects want in terms of engagement and insight into their buying decisions, they’re much more likely to buy your products. The irony is that to serve your business interests; you have to act selflessly. It is the art of selling by not selling.
Your readers will have consciously or unconsciously linked the value provided by your publication to the value that your products and services provided.
Structure your blog by answering questions from your potential customers. What issues do they need to resolve before making a buying decision? If your blog post relates directly to these questions, you will dramatically increase the number of prospects who visit your site.
4. A Blog Post Can Feed Your Customers Regardless of Their Current Progression Through The Sales Funnel.
When starting a blog, think about who is likely to read it and at what stage they are likely to be in your sales funnel. Are they in the initial phases of testing, or are they close to the purchasing point?
5. A Blog Post Helps Contextualize Your Call to Action (CTA)
As a business, you probably have a lot of CTAs:
- Subscribe to our newsletter
- Follow us on social media
- Check out our store
The problem is that you have to respond to the issue to inspire readers to take action. “why?” Why subscribe to your newsletter? Why browse your products? Why follow you on Twitter?
Your publication is there to answer the question, “why to act?” By satisfying your prospect’s desires, you establish a case as to whether they should associate with your brand. It doesn’t have to be explicit. If a hair salon writes an article called “The Worst Haircuts of 2017”, then the question of why “subscribe to your newsletter and therefore receive even more awesome content” has already been answered. By the way, you should include a CTA in 99% of your posts!
If your post creates a compelling reason for your audience to respond to a CTA, it will very quickly start to generate more activity as your readers are guided through the sales funnel. And what’s more, because it’s an informative article, your audience won’t feel like they’ve been guided by anything, a nice win!
A functioning blog post will, therefore, make it more likely that potential customers will come to your business. If people trust your content and recognize your expertise in your industry, they will have even more confidence in your products, and you will do more business.
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