The success of a business is linked in a primordial way to its communication. Successful communication means reaching the right targets using the right medium. The latter can vary from one marketing action to another, but one thing is certain, the presence on the web is vital for every business.
1. Why Create a Website?
Having a website is a must for your businesses in these days. Indeed, it allows the latter to launch a huge advertising campaign on the Internet which remains functional 24 hours a day, 7 days a week and which uses all possible media: texts, images, sounds, videos. These characteristics are unique to the website, which represents the most effective vector of web communication and which presents the best return on investment.
In fact, a well-developed website is the best sales agent your business can have. In addition to its availability, a website can provide all the necessary information about your business, its services or its products. It must be taken into consideration that consumers increasingly tend to verify all information relating to a business before making any purchase.
According to a study conducted by Email-Brokers, 81% of companies that went bankrupt in 2013 did not have a website and were not present on social networks. Think about it deeply!
2. What are the Types of Websites?
Whatever your field of activity, having a website is essential to develop your image on the internet. In fact, there are several types of websites among which you will inevitably find the one that will meet your needs.
2.1. Showcase Sites
Being a real online showcase, the showcase site makes it possible to present the company, its activity, its services and products. It also allows a connection with Internet users and potential customers via contact or quote request forms.
2.2. Institutional Sites
Unlike showcase sites, institutional sites do not have a direct commercial vocation. They make it possible to convey the values of a company, association or institution and to share public information.
This type of website ensures the development and reinforcement of the company’s image by developing relations with the media and Internet users.
2.3. E-Commerce Sites
Also called a marketplace, the e-commerce site represents a fully functional online store. It allows the Internet user to make purchases and payments online. The e-commerce site allows companies to directly offer products for sale online and thus facilitate access to all their offers. The trick here is to bring products closer to prospects and customers.
The portals designate reference sites in their fields while offering services to Internet users (messaging, calendar, news panels). Portal sites represent a type of website which allows the Internet user to register and log in to be able to access and use all of the services offered.
2.5. Personal Websites
Also called visit card sites, personal sites help convey basic information about the activity and contact information. It really is a showcase site in its most basic form. The portfolio site is also a manifestation of the personal site which is generally used by artists and creatives to disseminate their work.
Considered as e-zines, blogs are informative sites where quality web content is published to provide information to Internet users. Think of it as an electronic journal where you publish posts or blog articles on one or more themes.
2.7. Community Sites
Community sites are also social networks because they allow groups of Internet users to be brought together. Forums, for example, are community sites, where Internet users can register to post topics or participate in conversations.
3. Make a Website: HTML or CMS?
Deciding whether to develop a website in HTML or using a CMS depends on how the site is used and what functionality you want. You have certainly heard of static sites as opposed to dynamic sites. What is that?
3.1. HTML: What is it?
Static sites are composed of pages encoded in HTML combined with CSS style sheets that are stored on a server. This type of website does not require a database, because the content of the site as well as the container are stored in the same files. In order to perform any modification on a static site, the webmaster must connect to the FTP client (File Transfer Protocol) and modify the source files (css files, html files, etc.). Obviously, this intervention requires more or less advanced knowledge in development.
3.2. CMS: What is it?
On the other hand, dynamic sites are websites built using a CMS (Content Management System) and are connected to a database.. In fact, in this type of site, the content is stored in databases while the container is contained in HTML, PHP, etc. files. The most used CMS is WordPress, which is an open source module, therefore free, and which undergoes regular development and updates. It allows you to create websites with an administration panel allowing you to make any style or content modification you want. Creating a WordPress website can be done without any development and coding knowledge. Even if this tool offers an infinite number of extensions (features) and free and paid themes (design), the development of a specific solution requires knowledge of PHP, HTML and CSS.
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